Exciting Re-Brand and Evolution of Arguson Projects Inc!
Exciting Re-Brand and Evolution of Arguson Projects Inc!
Today in our 15th year of business we are very excited to introduce our new corporate identity and logo.
This new identity better represents who we are, what we can do, our value proposition and our overall corporate direction.
The name Arguson Projects Inc. remains to reflect the history and values of the company, however our logo has changed and focuses on the Acronym we have used for many years “API”
Why did we do this?
Arguson has been in business for 15 years and as we thought about the direction of the company and how we wanted to represent ourselves to our current and future clients, we rapidly realized that our existing logo and identity did not jive with the direction we wanted to go for our company.
As a business we’ve been evolving, and what became clear both internally and externally, is that we’ve not been adequately communicating our skillsets, different services and projects to the world. When your own employee says “WOW” I didn’t know we did that, then its clear that we’ve not exactly been shouting from the rooftops what we are capable of!
As of today, that changes and as we move forward with this next chapter, we’ll be strongly focussing on being “loud and proud” of who we are as a company!
Evolution of a brand:
Arguson partnered with Blue Door Agency https://www.bluedoor.agency/ for this project and in all updated assets the brief was clear:
- Use the primary orange brand colour in minimal and strategic placements, avoid overusing
- Explore bold expressive typography
- Interesting layouts utilizing overlapping images, text, and graphics
- Introduce secondary colour palette
- Zoom in on images on textures, materials, and design elements
- Overall look should be edgy and modern
Develop the colour palette:
Develop the logo:
Develop primary and secondary logos:
Develop an Icon:
What comes next?
Phase one is now complete and the next phase will be continuing to update our overall processes, construction site branding, image, marketing and communication, as we maintain our commitment to our core values of:
